Posted in Communicating, Marketing, Branding, Advertising
on May 21, 2019
It is highly likely that your place of business is accessible to those with disabilities, but is your website? Installing wider doors, ramps, and lower counters can help those visiting in person, but if your site doesn’t have some basic design features, you may be turning away customers and clients before they even have a […]
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Posted in Business Planning, Communicating
on January 12, 2015
• Are your employees fully present at work? • Are you getting the most value out of the human resources you have? • Can you boost productivity without adding headcount? If you have a strong employee engagement plan tied to key business practices, you can be sure that the answer to all of the above […]
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Posted in Communicating, Human Resources, Leadership
on January 7, 2015
Are your employees fully present at work? Are you getting the most value out of the human resources you have? Can you boost productivity without adding headcount? If you have a strong employee engagement plan tied to key business practices, you can be sure that the answer to all of the above questions will be […]
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Posted in Communicating, Entrepreneurship & Start-up Business, Marketing, Branding, Advertising, Sales, Sales Management
on March 20, 2014
By Alan Wallner, W Creative Branding is the sum of all experiences your customers have with your company. These experiences create the perceptions that determine your customer’s next decision. Your ability to make what you do distinctive, relevant, and consistent is what creates your brand. Think of Your Brand as DNA Simply stated, DNA is […]
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Posted in Communicating, Entrepreneurship & Start-up Business, Marketing, Branding, Advertising, Networking, Sales, Sales Management
on February 20, 2014
We can market our businesses, stay top of mind and increase revenue by centering on the “R4 Advantage”: Relationship, Relevance, Remembered and Recommended. Achieving these 4 R’s can be done with the use of promotional products and a targeted marketing campaign. As you build your relationships as a solution provider, you increase your relevance. Your […]
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Posted in Business Planning, Communicating, Entrepreneurship & Start-up Business, Marketing, Branding, Advertising, Networking, Sales, Sales Management
on February 20, 2014
By Nicole N. Middendorf, CDFA Marketing, I believe, is the life blood of your business. Marketing is the cornerstone of your success. The first thing you need is to figure out your end goal. Set goals for yourself so you have something to work towards. It is important to not only focus on the present, […]
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Posted in Business Planning, Communicating, Entrepreneurship & Start-up Business, Marketing, Branding, Advertising, Networking, Sales, Sales Management
on February 20, 2014
If you want to improve how you sell your product or service, a good first step is to figure out your own process. Without that, it’s guesswork and luck – you might improve what counts, or you might waste time and effort working on what doesn’t matter. When you map out a process, you can […]
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Posted in Communicating, Human Resources, Leadership
on February 20, 2014
We have a global crisis facing businesses of all types and sizes. There is a severe deficiency of encouragement within many teams and corporate environments. This impacts bottom lines and the quality of life for today’s workforce. When was the last time you heard thanks for any work you did? Don’t be alarmed if you […]
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