7 Deadly Sins of Startup

There is really only one experience to rival that of starting your own business venture, and that’s witnessing the birth of your child. Because I’ve done both, I find comparisons of certain parallels inevitable. For instance, you experience many of the same emotions: exhilaration, anxiety, joy, panic . . . and confusion. Over the past […]

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What Is Branding?

By Alan Wallner, W Creative Branding is the sum of all experiences your customers have with your company. These experiences create the perceptions that determine your customer’s next decision. Your ability to make what you do distinctive, relevant, and consistent is what creates your brand. Think of Your Brand as DNA Simply stated, DNA is […]

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Realm Promotions Chamber Business Recap

We can market our businesses, stay top of mind and increase revenue by centering on the “R4 Advantage”: Relationship, Relevance, Remembered and Recommended.  Achieving these 4 R’s can be done with the use of promotional products and a targeted marketing campaign. As you build your relationships as a solution provider, you increase your relevance. Your […]

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Market Like a Rockstar

By Nicole N. Middendorf, CDFA Marketing, I believe, is the life blood of your business. Marketing is the cornerstone of your success. The first thing you need is to figure out your end goal. Set goals for yourself so you have something to work towards. It is important to not only focus on the present, […]

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Finding Your Selling Process

If you want to improve how you sell your product or service, a good first step is to figure out your own process.  Without that, it’s guesswork and luck – you might improve what counts, or you might waste time and effort working on what doesn’t matter. When you map out a process, you can […]

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